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<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_294";var NextPage="Page_296";var CurPage="Page_295";var PageOrder="303";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_294.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_296.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_295'/><A NAME='{9C9}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 295</FONT></TD></TR></TABLE><A NAME='{9CA}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>into experts and given the powerful ability to window shop the worldwide mall that the Web represents. The efficiency of these online shoppers will over time impact product choices, pricing strategies, and competitive efforts, which will include the aggressive use of data mining strategies, tools, and techniques. Companies and their relationships with their customers will also be affected as transactions migrate to the Web, removing the spatial and temporal limitations of the traditional modes of retailing. New costs, network efficiencies, product customization, relational marketing, models of interaction, and data mining on the Web will evolve. Vertical preference-based territories will supersede the traditional markets, which in the past were bound by national or physical regions.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{9CB}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>In an electronic retailing environment, consumers have higher control over product specification, quality, and price because of the shorter delivery cycle from design, production, and delivery. In this type of digital economy, physical products are superseded by digital ones, innovations to product design and delivery are accelerated, and there is a convergence in products, markets, and the infrastructure in which they exist. In this type of marketplace, information becomes a product commodity with value coming from knowledge-based processes such as data mining. It is a fluid and hardwired economy where marketing and retailing processes are interactive and digitized.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{9CC}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Consider Priceline.com, which sells airline tickets over the Web. Priceline.com lets consumers post prices they want to pay for trips, and the first airline to accept that offer gets the business. This business model has been so successful that Priceline.com has patented the process and is moving to include other retail items such as rental cars and hotels. Now consumers have control over the pricing for specific trips they want to take, challenging the retailers to meet the best possible product. Priceline.com has introduced one-to-one interaction between consumer and retailers. For the consumers it means they have control over pricing of the trip they want to purchase. For the retailer the challenge is making the sale while still making a profit. For the electronic retailers it means arriving at the right profit margin and having the ability to do some powerful analyses of sale transactions via data mining.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{9CD}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>The same type of data analysis is required by other types of electronic retailers in which price is of paramount importance: online auctioneers. As bids and sales occur on specific retail items, patterns on prices will evolve which lend themselves to predictive modeling via data mining tools and technologies. Because every bid amount can be captured and digitized across such factors as wholesale price, how</FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#FFFF00><!-- continue --></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{9CE}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom"> </A><!-- netLibrary.com Copyright Notice --> </BODY></HTML>?? 快捷鍵說明
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