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<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_192";var NextPage="Page_194";var CurPage="Page_193";var PageOrder="202";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_192.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_194.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_193'/><A NAME='{68C}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 193</FONT></TD></TR></TABLE><A NAME='{68D}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=48></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=4><B>6—<BR>The Data Components</B></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{68E}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Every visit to your website creates a record of absolutely <I>everything</I> that happens during that session. Depending on how your website is configured, a significant amount of visitor and customer information can be captured and stored on your server log files or some other type of database for data mining. As your website increasingly becomes the first point of contact between your company and your current and future customers, a careful analysis of this web-based information can be quite important. For example, most likely your company wants to know who's visiting your site, what draws them there, and how they got there. You certainly would like to know what your website visitors are looking at, as well as what it is they are buying and most importantly <I>who they are.</I> Your website data is the most direct source of information about your current and potential future customers. In fact it is your company dynamic customer information file creating itself with every visit and online transaction. In this chapter we will discuss the important data components captured at your website that can provide valuable insight through data mining.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{68F}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>The single most time-consuming part of mining your website will involve the capturing, extraction, aggregation, and preparation of your server data for analysis. This will likely involve some preliminary planning by your web administrator or team in coordination with your sales, marketing, and other business groups in your company. At issue will be the methods and the type of customer and transactional information you want to capture at your website. There are various methods by which you can effectively capture very valuable customer information at the server level. This includes data from several types of web log files, cookies, databases linked to your website forms, dynamic tracking, and even third party vendors. Several technologies can also be used to capture website visitor and customer information, including the popular Common Gateway Interface (CGI), Java, and JavaScript. New web standards and features are also evolving, affecting how new browsers will interact and provide cus-</FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#FFFF00><!-- soft --></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{690}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom"> </A><!-- netLibrary.com Copyright Notice --> </BODY></HTML>?? 快捷鍵說明
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