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<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_292";var NextPage="Page_294";var CurPage="Page_293";var PageOrder="301";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_292.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_294.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_293'/><A NAME='{9B9}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 293</FONT></TD></TR></TABLE><A NAME='{9BA}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Courier New, Courier, Mono New, Courier, Mono' SIZE=2><I>If</I> <B>Number of Children</B> <I>is</I> <B>1.00</B> <BR><I>and</I> <B>Search Engine</B>_ <I>is</I> <B><U>Excite</U></B> <BR><I>Then</I> <B>Predicted # of Sales</B> is <B>not more than 1.00</B> <BR> <I>Rule's probability: </I><B>0.908</B><I> <BR> The rule exists in </I><B>99</B><I> records. <BR> Significance Level: Error probability</I> < 0.1 </FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{9BB}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>This rule found a relationship between the keyword used and gender and the propensity to buy more than one item:</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{9BC}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Courier New, Courier, Mono New, Courier, Mono' SIZE=2><I>If</I> <B> KEYWORD_</B> <I>is</I> <B><U>desktop</U> <BR></B><I>and</I> <B>Gender</B> <I>is</I> <B><U>MALE</U></B> <BR><I>Then</I> <B>Predicted # of Sales</B> <I>is</I> <B>more than 2.00</B> <BR><I> Rule's probability: </I><B>0.930</B><I> <BR> The rule exists in </I><B>66</B><I> records. <BR> Significance Level: Error probability</I> < 0.1 </FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{9BD}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>This rule found a relationship between the visitor's age and their ZIP code, which in this case are those of a consumer class classified as Young Frequent Movers with a percentage between 71 and 92 percent:</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{9BE}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Courier New, Courier, Mono New, Courier, Mono' SIZE=2><I>If</I> <B>AGE_</B> <I>is</I> <B><U>33.00</U></B> <BR><I>and</I> <B>YOUNG_FREQUENT_MOVERS_ZIP</B> <I>is</I> <B><U>71.00-92%</U></B> <BR><I>Then</I> <B>Predicted # of Sales</B> <I>is</I> <B>more than 3.00</B> <I>Rule's probability:</I> <B>1.000</B> <BR><I> The rule exists in </I><B>22</B> <I>records. Significance Level: Error <BR> probability</I> < 0.1 </FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{9BF}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>The Young Frequent Movers consumers are young families with children. Typical of this population is their mobility: they tend to live in the South, with some concentrations in Nevada, New Mexico, and Wyoming. The data mining analysis found that when the visitors come from a ZIP code with these demographics, with a concentration between 71 and 92 percent and their age is 33, then their propensity to purchase multiple products is very, very good.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{9C0}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>An analysis such as this can provide executive management and marketing and Internet teams the insight they need to know who their visitors and consumers are. It can tell them what consumer class they represent, their median age, how they found the website, what portals they use, their income level, and a bit about their family makeup. All of this intelligence can assist this retailer in how and where to advertise and where to position links to their website. It can also assist them in knowing what types of incentives they can use to increase their sales, what banners and wording to use. In the end it will help them in improving their relationships with their customers. For example, this website seems to make sales to visitors with children. This fact may indicate that marketing campaigns geared to these consumers, such as discounted kids' software, may be a good strategy.</FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#FFFF00><!-- break --></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{9C1}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom"> </A><!-- netLibrary.com Copyright Notice --> </BODY></HTML>?? 快捷鍵說明
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